Puff began with one simple obsession: the extraordinary feeling of sleeping under down. With a background in interiors and a creative eye for detail, founder Beck Finkel shares how a love of design and a passion for comfort sparked a brand built on cosiness, conscience and craft.

How do you actually wash a doona? Easy. You’ve got Puff. Discover Puff’s expert guide to washing, drying and storing your down doona. Simple steps to keep your doona lofty, fresh and lasting for years.

Forget inflated thread counts.. here’s what really makes bedding feel beautiful. Learn how fibre, weave and integrity shape your sleep and why Puff chose 400TC cotton sateen.

What is Fill Power? In our second edition of Puff Dream Journal we break down what it is and why it matters

Our first Dream Journal entry //  We deep dive into the term "ethical down" and what it really means. Read on to find out..