Privacy policy
This Privacy Policy describes how Puff Life ("we," "us," or "our") collects, uses, shares, and protects information obtained from visitors and customers ("you" or "your") of our website.
Information We Collect:
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Personal Information: We may collect personal information such as your name, email address, shipping/billing address, phone number, and payment details when you interact with our website or make a purchase. 
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Usage Information: We automatically collect certain information about your device, browsing actions, and patterns. This may include your IP address, browser type, referring/exit pages, and operating system. 
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Cookies: We use cookies and similar technologies to enhance your browsing experience and track usage on our website. 
How We Use Your Information:
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To Provide Services: We use the information collected to process orders, fulfil requests, and provide customer support. 
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Marketing: With your consent, we may send promotional materials, offers, and updates about our products or services. 
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Analytics: We analyse data to improve our website's functionality, products, and user experience. 
Information Sharing:
We may share your information with:
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Third-Party Service Providers: To facilitate our services, including shipping, payment processing, and marketing. 
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Legal Compliance: When required by law or to protect our rights, property, or safety, we may disclose information. 
Data Security:
We implement appropriate security measures to protect your information from unauthorised access, alteration, disclosure, or destruction.
Your Choices:
You have the right to:
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Access and update your personal information. 
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Opt-out of marketing communications. 
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Disable cookies through your browser settings. 
International Data Transfers:
Your information may be stored and processed in countries outside of Australia. By using our services, you consent to the transfer of information to these countries.
Children's Privacy:
Our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.
Changes to This Privacy Policy:
We reserve the right to update this Privacy Policy. We encourage you to review this page periodically for any changes.
Mobile Terms of Service
Last updated: Oct. 25, 2025
The Puff Life Store mobile message service (the "Service") is operated by Puff Life Store (“Puff Life Store”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to Puff Life Store’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Puff Life Store through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Puff Life Store. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to Puff Life or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Puff Life Store mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to Puff Life or email hi@pufflife.com.au.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.
Contact Us:
If you have any questions or concerns regarding this Privacy Policy or our practices, please contact us.
This Privacy Policy was last updated in October 2025.